No, that’s not a typo. This is a sexy ad promoting the soon to be outdated Microsoft operating system, not the latest Apple iWhatever.
Of course, unless you hang around the internet too much, you’ve never seen this ad.
Who else — if not DrHGuy — is gonna tell you about this stuff?
The Production
In June 2001, Chris Niemeyer, a director based in Zurich, was hired by an ad agency to produce a 30 second commercial to be shown on Swiss TV promoting Windows XP password protection.
Kinky, eh?
The ad was shot on the cheap, in 16mm in less than a day.
It just gets better and better.
As far as I can determine, the ad never officially ran on any commercial venue. Apparently, a fan who saw the raw video posted it online somewhere, somehow. According to Niemeyer, someone at Microsoft saw it and Gates had it pulled.
Naturally, that led to multiple postings of the video on several web sites.
The Content
The content is sexy but not lewd, especially by European standards. In fact, I have to wonder if the commercial was banned, as the director implies, because Bill Gates or someone else at Microsoft was that prudish or if there may have been another reason, such as Microsoft didn’t think it would effectively sell software, or Microsoft was miffed that the ad they paid to produce was hijacked online, or that some vice-president’s brother-in-law opened a video production unit in Zurich and thus became Microsoft’s vendor of choice, or … .
Anyway, as a story line, you’ve got your basic cool
(especially for 2001) European dude and dude-ette getting busy. Things are moving along nicely until they reach one of those classic tests of manhood, the brassiere disengagement or, as the Swiss might put it, the dégagement de soutien-gorge. Even though the guy opts for the conservative, efficient, better-safe-than-sorry, two-handed release (see illustration), his efforts are unrequited and his desires, presumably, thwarted.
The tie-in to Windows XP password protecgtion is made (this is, after all, a commercial) and everyone — except perhaps the young man — lives happily ever after.
By my lights, the video’s winning moment (cognitive dissonance precludes my use of the more familiar “money shot” terminology) occurs about halfway through the sequence; watch the sly, nuanced expression on the girl’s face as she realizes what is going on, literally, behind her back.
The Video
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