Just a couple of rompe-l’oeil ads:
Wake Up
Folgers Coffee printed a photo of a cup of their coffee on vinyl, slapped them on New York City manhole covers, and added the slogan, “Hey, City That Never Sleeps. Wake up.” The photo is realistic enough to capture the attention of passersby. The topper, however, is the steam flowing through holes in the manhole covers and the vinyle photo, emulating steam coming from a hot cup of coffee. Pretty clever.
Pay Attention
This and similar life size decals were placed on glass doors in various locations (e.g., airports) in South Africa to advertise I.C.U., a glass and window cleaner.
Credit Due Department: These and other often ingenious ads were collected at Creative Advertisements Around The World
