Marti Guixe + Renaissance + Richard Drew = Do-Frame
I think this clever frame-tape, designed by Marti Guixe, appeals to me because of the contrast between the Do-Frame’s baroque pattern that evokes the ornamental style of the Renaissance and the austere practicality of the adhesive tape that is an integral piece of 20th century industrialism.1
While it is promoted for creating an “instant gallery” of posters or photos, framing other sorts of objects, such as existent fixtures (e.g., windows, light switches, pictures already framed, etc.), seems more fun to me.
In any case, the Do-Frame is a 984″ roll of tape emblazoned with a 1.5″ wide gold pattern in the style of a frame. It is available at $15 a roll from Unica Home
Footnotes
- Adhesive tape was invented in 1925 by Richard G. Drew, a 3M employee, who developed masking tape because of the difficulty in performing the then popular two-tone paint jobs on cars.
He also invented clear cellophane tape (AKA Scotch Tape) in 1930. ~back~
