Serendipity Strikes
Running a routine search for information pertinent to AlignMap, my professional blog dealing with patient compliance, I came upon The right color pill helps the medicine go down, a post by Rachel Perls, which addresses the effect of pill and capsule colors on the patient’s1 perception of those medications.
Ms Perls publishes Hue, a blog dedicated to color:
I created this blog to catalog and share my color-related findings. Design elements, architectural interiors, fine art… color has a major impact on our lives, and I’d like to draw attention to it’s importance.
I read several random posts, all of which were interesting and some of which portrayed colors and combinations of colors that can only be described as gorgeous.2
These are not academic discourses on color theory but are instead brief expositions of a topic with the goal of providing an impression of the impact color can have.3
Most striking are the examples, such as the blister-pack of pills shown atop this entry.
I especially recommend Watching the progress of an artist, an entry from February 17, 2007 which links to a video of Picasso painting on a transparent canvas while time lapse photography captures his strokes. Ms Perls elaborates in this excerpt:
… he starts with a simple shape, adds solid blocks of the primary colors, then starts adding and subtracting details, textures, and secondary colors. What can you take away from this? Don’t be afraid to try something new. If you are too committed to your first idea, you’ll never see what might have been possible. Textures, lights and darks, and form are your friends.
Hue strikes me as an enriching, stimulating blog to brighten ones Monday.
- To many physicians, including me, the world is divided into people who are patients and people who will become patients in the future↩
- Readers should be aware that my threshold for “interesting” may be especially low when it comes to color. An Ex, who is an artist, somehow managed to establish in me a heightened awareness of and appreciation for color, an accomplishment I find amazing and for which I remain grateful. I suspect that discovering a blog about color that I didn’t find interesting would prove a difficult task. Even taking my standards into account, however, Hue is impressive.↩
- From my non-artistic, subjective perspective, the textual content of certain posts seems oversimplified. This may have more to do with the difficulty of communicating concepts such as color to a public unfamiliar with the specialized argot of professionals in the field than with the writer’s skills. In any case, this issue was not significant enough to detract from my enjoyment.↩
Thanks for mentioning my . I’m glad you enjoyed it. As you noted in your footnotes, some of my posts just scratch the surface of what color is all about. Color can be analyzed on so many different levels. I have noticed that my audience looses interest when my posts get too technical, so I try to give them a sampling/overview of everything. I plan to re-focus my energy on branding as it relates to color, so stay tuned for more detail-oriented posts in the near future!