Paste Offers Time-Limited You Set The Price Subscription Rate

Filed under: HeckOfADeal | By DrHGuy | November 13, 2007 at 10:15 pm

A (Price) Cut and Paste (Magazine) Job

I was ready to renew my subscription to Paste Magazine, which I consider a bargain at $29.95 for a one year subscription (11 issues). Before sending the re-subscriber card, I thought it worth a quick Google to determine if there was a cheaper rate available.

Turns out there is.

In emulation of Radiohead’s offer to sell its new album, “In Rainbows,” at any price fans choose to pay,¹ Paste Magazine is offering a time-limited Pay What You Want promotion.

While I lack expertise in publishing economics,² it seems likely that the folks at Paste have calculated that the increase in paid circulation, an important number when one is selling ad space in a periodical, will compensate for any loss of subscription revenue.

Regardless, it’s a heck of a deal for anyone with an interest in contemporary music.

Indeed, Paste is my favorite source of useful reviews of pop music, especially indie tunes. Paste describes their range of music coverage as an eclectic blend of music from the worlds of indie rock, Americana, folk, hip-hop, electronica and more. Reviews of selected books and movies are included as well.

In addition to the textual content, …

Each issue includes a CD with at least 20 handpicked new songs from acclaimed artists like Coldplay, Danger Doom, Fiona Apple, Death Cab for Cutie, Elvis Costello, Norah Jones, Flaming Lips, Ryan Adams and Van Morrison as well as talented up-and-comers who deserve the spotlight. Think of it as a glorified mix tape from your friends at Paste.

A general description of the magazine can be found at Paste Magazine Overview

Subscriptions are available for the price you choose (minimum of $1) at Subscribe.

The offer is valid for new subscriptions, renewals, and gift subscriptions. It is also time-limited³ so if you’re interested, order now.

Credit Due Department:
I first learned about Paste from MindSpinner

Footnotes

The Radiohead web site offer can be found Radiohead - In Rainbows; The Telegraph has a story about the phenomenon at Radiohead to give away new album ~back~
Yes, this is an incredibly redundant statement, coming as it does within a blog that produces no revenue but does provide the author and publisher (that would be me) an opportunity to dump money and time into a sinkhole in return for the chance to cause blips in the site’s web stats. ~back~
I have been unable to discover the cutoff date (and I’m too tired to keep trying now) ~back~

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