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The High Cost, Thank Goodness, Of Placebo R&D


From Research To Retail In 24 Hours

Tonight’s AlignMap1 post, Breakthrough In Placebo Science - High End Retail, is my response to the news of a study published this week in The Journal of the American Medical Association indicating that expensive placebos are more effective than cheaper placebos.

Immediately recognizing the opportunity this insight afforded me, I have established a new AlignMap-Heck of a Guy enterprise, the placeboutique, to produce and, more to the point, to sell what our slogan describes as High Priced & Highly Effective Placebos

placeboutique

the placeboutique
The Sign Of High Priced & Highly Effective Placebos


Check out the business strategy and offerings of the placeboutique at



Footnotes


  1. AlignMap is my professional web site and blog that focus on patient compliance, also known as adherence to treatment ~back~

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2 Comments

  1. Poo! Real single malt eliminates as many symptoms as a fancy pretend pill. And will go over with us Bumpkin types. Nevermind, bumpkins are hardly the target market for expensive pretend. Now if the placebo effect could somehow be incorporated into some form of duct tape …

    Comment by Mary — March 6, 2008 @ 11:31 pm

  2. the lack of all those side effects would perk anybody up

    Comment by ben — March 10, 2008 @ 3:09 pm

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