These aesthetically pleasing ads, abetted by but not dependent on the sparse text,1 are simple stencil forms cleverly set in humorously terrifying circumstances that effectively and clearly evoke in me that “I need an Alka Seltzer” feeling – even though I’ve never taken an Alka Seltzer.
My only criticism is that viewers with limited attention spans may miss some of the best nuances of these scenes. The basis for this observation is my failure to notice, until I was preparing the “Alka Seltzer: Magician” graphics for posting, the abrupt shift between the upper and lower portions of the woman’s body where she was inexpertly rejoined after the magician sawed her in half.
Click on graphics to view larger image.
The campaign is the work of
Advertising Agency: CLM BBDO, Paris, France
Creative Directors: Gilles Fichteberg, Jean-François Sacco
Art Director / Illustrator: Paul Kreitmann
Copywriter: Alexis Benoit
Other credits: Edouard Perarnaud, Martin Darfeuille, Sylvie Etchemaite
Credit Due Department: I found the Alka Seltzer ads at Ads Of The World
- The only text other than the “Alka Seltzer” labeling on the tablet itself, are the brief headings that indicate the ad’s motif [↩]