Leonard Cohen & The Sweet Smell Of Indifference

Leonard Cohen’s Fragrance Marketing Proposal

When last we heard from Sleep66, she was recounting the story that has already become a classic and has been immortalized for the benefit of future generations of Leonard Cohen fans as the post entitled  Leonard Cohen, The Cat Whisperer.

Now, in response to a Heck Of A Guy query, she reports the following:

Leonard once told me he was going to come out with his own cologne. It was going to be called “Indifference,” and its slogan was going to be “I don’t give a shit what happens”

The Indifference Ad

This entrepreneurial vision is so perfectly congruent with Heck Of A Guy fundamental principles that its only downside may be the difficulty of convincing folks that it really, literally, factually, seriously, I’m not kidding around (this time) originated with Leonard Cohen rather than DrHGuy.1

Since the Cohen corporate machinery seems absorbed by concerts, tour schedules, and the like, the Heck Of A Guy Creative Department has stepped into the breach to construct the prototype ad for Indifference,2 the first entry in the new Leonard Cohen Cologne line.3 Click on image to enlarge.

Available wherever New & Improved Leonard Cohen Merchandise4 is sold.

Update: It turns out that Leonard Cohen isn’t the only singer-songwriter-icon to express an interest in manufacturing a fragrance reeking of – well, let’s call it ambiguity.  Read about it at The Leonard Cohen-Bob Dylan Thematic Nexus: Lost In The Rages Of Fragrance.

Credit Due Department: Original photo by Arnaud Maggs.

This is a Heck Of A Guy Confessional post. For the description and background of this category, see Meet The Confessionals.

Other Sleep66 Confessional Posts

Sleep66, aka Sean Dixon, has also contributed to these Heck Of A Guy Posts:


  1. Implicit in this similarity of ideas emanating from Leonard Cohen and DrHGuy is the inescapable conclusion that there is a little bit of DrHGuyness to Leonard Cohen – scary thought, eh? []
  2. For the graphics-impaired, the ad reads “Indifference – When I want her to know … I don’t give a shit what happens. Viva la Indifférence []
  3. In anticipation of the successful release of Indifference, Sleep66 and DrHGuy have begun planning future entries to build the Leonard Cohen fragrance line. For example, the street crowd might go for the colloquial overtones of Who Cares and So What while the average middle class can’t-take-a-risk suburbanite might feel most comfortable with Apathy (as if I cared). For the ex-frat rat who just signed on as a broker at his uncle’s Wall Street firm, we have Cavalier. That brooding, introspective guy with the paperback copy of “No Exit” stuffed into his hip pocket? He gets Anhedonia. His little brother who’s into grunge? Numb, of course. But for the way cool, DrHGuy sort of dude, the only acceptable brand has to be Insouciance. []
  4. For information about and background of the Heck Of A Guy Leonard Cohen New And Improved Merchandising effort and the Leonard Cohen souvenirs from that line, see Leonard Cohen Fan Affliction Medical Alert Bracelet, The “I (Unified) Heart Leonard Cohen” T-shirt, The Heart With A Companion T-shirt, Venue-appropriate Headgear, The Leonard Cohen Bobble Head, The WWLCD? T-shirt, The 2010 Leonard Cohen Tour Serenity Prayer, and More Dino Duds & Len’s Beach Towel []

2 responses to “Leonard Cohen & The Sweet Smell Of Indifference

  1. Planning on any free samples at Saks or Macy’s?

    Could really use a couple of jugs of Indifference!

    Thanks Sleep, Heck, and of course the creative master behind it all!

  2. In the face of yesterday’s tragedy with Poland in Russia, which continues to resonate today and will far beyond, thank you for giving me some spontaneous, honest, and open, out-loud laughter with this piece. When I first read sebmelmoth’s thread on the Forum, I had serious thoughts, per Anjani’s new song, “Okay, sandalwood and vetiver, and I would buy some and wear it, proudly displaying the bottle in conspicuous places.”

    Reading this, of course, took me a whole new sweet and hilarious direction and I find I wouldn’t just like and buy a bottle… in my own life, I actually need one.

    Yes, Do you anticipate any free samples? Not that it would impact my buying decision. It would just be nice to have an early scent.

    ~ Lizzy